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Keystone Saw Works - H. Disston & Sons, Inc. - Phila., PA


Marketing, Advertising and Sales


The advertising records I was able to gather are presented in this section.  They range from magazine and newspaper advertisements to literature extensively published by Disston's marketers in the form of manuals, catalogs, handbooks and even books for craft schools and farmers.  They cover a span of over 120 years.

One early example of advertising is from 1858 edition of Dallas Weekly Herald for December 15th.  It is a small advertisement placed by dealer William R. Wilson for Disston circular saws.  Interestingly enough, there are two other sawmakers mentioned in advertisement - Bakewell and Hoe.

Interesting analysis of Disston's advertising techniques is presented in the article below, published in Printers' Ink magazine for Advertisers.


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